PlateLocal is a food marketplace where home chefs keep 100% of every sale. We earn through a $1.50 flat transaction fee and optional chef subscriptions. Three service-disabled veteran co-founders. Portland beta launching 2026. Meal prep subscriptions start at $195/week (15 meals · 3/day · Mon–Fri) — Factor's comparable coverage costs $142–$170 at their best discounted rate, from anonymous commercial kitchens, shipped nationally.
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Mercury business banking approved. EIN established. Texas LLC active. SDVOSB certification in progress. Every dollar accounted for from day one.
$1.50 flat fee per order, charged to the customer. Not deducted from the chef. Scales linearly with volume.
Optional monthly SaaS subscription for chefs. Standard $29 · Certified $19 · Elite $12. Free base tier for all.
Consumer membership unlocking exclusive access to private chef bookings and meal prep subscriptions — free members cannot book these. Meal prep pricing starts at $195/week and varies by chef and plan. Diner Plus members get priority matching. Access scarcity drives conversion and retention.
A 5% platform booking fee applied to private chef dinners and corporate catering events — charged to the client on top of the chef's rate. Chef quotes their full price; client pays the fee separately. Chef keeps 100%.
Chefs pay for priority search placement — like Google Ads inside PlateLocal. Chefs keep 100% of sales; they pay for visibility only. High-margin, no operational cost.
| Platform | Chef Commission | Chef Keeps (on $25 order) | Differentiated? |
|---|---|---|---|
| DoorDash Marketplace | 15–30% | $17.50–$21.25 | No |
| Uber Eats | 15–30% | $17.50–$21.25 | No |
| Grubhub | 5–25% | $18.75–$23.75 | No |
| PlateLocal | 0% — zero | $25.00 — full amount | Yes |
No major competitor offers 100% chef payout. Switching from 25% to 0% commission would cause investor backlash for any existing platform — this moat cannot be easily copied. Factor (formerly Factor 75), the leading meal prep subscription service, charges $7.94–$11.50/meal at discounted intro rates ($9.49–$13+ at full price) for food produced in anonymous commercial kitchens and shipped nationally. PlateLocal's meal prep starts at $13/meal — cooked fresh this week by a named local chef, delivered Sunday, with full macros. The premium is local, fresh, and chef-direct.
PlateLocal was founded by three service-disabled veterans — Portland OR, San Antonio TX, and Augusta GA. SDVOSB certification in progress. This is not a backstory. It is our primary investor targeting strategy and our community acquisition channel.
Beta market. Dense food cart culture. Active fitness community. Strong home cooking scene. Demand data already collecting via national ad targeting.
Large young professional demographic. Strong fitness culture. Tech-forward food scene. Waitlist signups already appearing organically from national targeting.
Large military community creates natural demand for SDVOSB-founded platform. Rich home cooking culture. Strong meal prep market.
Large food culture, diverse culinary community, strong Black entrepreneurship ecosystem. Co-founder based in Augusta — natural regional network.
Remaining capital extends runway 12–18 months post-launch. Profitable on transaction fees alone at 200+ daily orders. Capital-efficient by design.